Questions to ask yourself before you Blog…

Find a free theme.  Google for free WordPress Themes and take a serious look for the items below.

• Do you like the graphics?
• Are they appropriate for your business or venture?
• Do you like the layout?
• Look at how the posts are displayed. (Notice how posts and sidebar items are nicely separated on this layout as an example.)
• Does the theme have Pages – (pages stay where they are – posts move down the page as new posts are added.)
• If you don’t find one you like are you prepared to pay for customization?

Then consider how you want to use your blog. Some of the ideas below may require a plugin to be installed by your webmaster.

• Do you want to offer email subscriptions so that your posts are emailed automatically to subscribers?
• Do you want to conduct polls and/or surveys?
• Do you want to present information only?
• Include graphics displayed in gallery or slideshow format?
• Podcast?
• Video clips?
• Do you want to personalize your blog with custom fields such as ‘today’s mood’; currently reading; listening to; etc.

Blogs are a good way to create interactivity with your customers and clients.  Engaging them in answering questions in a poll or survey, or encouraging comments, starts a two way conversation.  Contact your webmaster now to get your blog.